As the name suggests, a press kits main function is for press outreach, when promoting singles, albums, tours, etc. The basic concept is to write a headline which compels the reader to continue reading. B efore an author gets that allimportant magazine, newspaper or radio interview, an interviewer will probably spend time perusing their author media kit. Sawyer has been interviewed over 350 times on radio, over 350 times on television, and countless times in print. Think of it as a supercharged business card that explains who you are. Ace your preparation for microsoft certification exam 70461 with this 2in1 training kit from microsoft press.
How to write a press release for a book the happy self. Dont use press release from author or news release. Ive used new book shares pros press release secrets because the press. Choose the right categories and keywords for your book. Request a free publishing kit morris publishing we are open and committed to safely fullfilling book orders during the covid19 crisis.
Press releases can be an important component of a book publicity campaign. Training kit exam 70461 querying microsoft sql server 2012. For example, media highlights should be a spattering of your best and greatest and current placements. How to write a bio for a press kit pen and the pad. Nov 18, 2002 a press kit is like a resume for your company. An author press kit is a package of information about a particular writer.
Here are a few examples of press kits for authors who i feel have done a. Just be aware that the press release is the only timesensitive thing in your author media kit so we suggest including one only when youre releasing a book. Get the press to take notice with a beautifullydesigned media kit editors and reporters get numerous press releases and media kits on a daily basis. A full sample chapter to your book that includes links to buy a complete copy on amazon or wherever else you are selling it online. Book launch press release template all freelance writing. The term pressbook is used generically, but has come to mean the flyer, pamphlet, booklet or book released as part of a press kit or campaign kit which contains certain information about a particular. How to make a press kit plus a free press kit template. When to start marketing your book and how to balance your time. Jun 03, 2017 a media kit is an information packet that informs everyone not just members of the media about you and your author brand. Why you need a media kit for your book and a sixstep guide to.
Our media kit templates include everything you need to know about creating the major marketing package for your book, from start to finish. Training kit exam 70461 querying microsoft sql server. The term pressbook is used generically, but has come to mean the flyer, pamphlet, booklet or book released as part of a press kit or campaign kit which contains certain information about a particular film. You should keep your author media kit uptodate at all times, in any case, but more on that in a bit. Include recent and meaningful press release dont include a press release about hiring a new sales rep, include high res images of key products dont put your entire line.
Media kits are primarily used as a package of information for. The purpose is to provide detailed information about a company in one. They vary somewhat in context, complexity, and appearance, but most will include basic information about the writers services or recent projects, as well as contact information. The purpose is to provide detailed information about a company in one location. How to create a stunning media kit for you and your book. By sharing media resources such as backgrounders, press releases and multimedia files, a press or media page helps your organization quickly respond to media inquiries and provide timely and accurate information.
Marketing, entrepreneur the ingredients of a press kit. A press release is usually fairly short, 300500 words and is ideally one page, two tops. A media kit is a basic document containing information about your latest book being released. With the right mindset and an understanding of industry conventions, you can write a magnetic press release that is too good to pass up. For this reason, book press kits are really important to your book marketing efforts. Work at your own pace through a series of lessons and practical exercises, and then assess. Our book signing kit gives you everything you need to prepare for an event. May 24, 2018 the thing to remember is that a press release is a story. The authors photo may have to be replaced if it is no longer. Each section of the book launch press release template offers an explanation of the type of content or information you should include. Youll learn how to write your author bio, book synopsis and other summaries that.
Feel free to copy or adapt any of this for marketing your own books. Here is a free sample press release template which you can use to announce the launch of a new book. Also bear in mind that your book release press release isnt about your book. But dont send media coverage from a direct competitor or.
If youve received free media coverage before, you can include a sheet that details those media outlets. Lets look at what goes into a media kit for indie authors and poets. After ordering, an account manager will work with you to figure out just what youd like to see and select some recent pieces to send to you. Each piece of promotional material will include a fullcolor image of your book cover, your book title, your name, information about your event and how to order your book. Return to book promotion tips printmobilefriendly version. Write a brief statement 3 to 10 words about what you are sending in the subject line of the email.
Make sure that you get their attention and interest with. You can copy and paste the headline of your press release that can work. After launching my social media and online book campaigns, i decided to. The press release is the centerpiece of any press kit and should be the first thing you focus on. Work at your own pace through a series of lessons and practical exercises, and then assess your skills with practice tests on cdfeaturing multiple, customizable testing options. Jul 19, 2016 a band can get tons of mileage out of a good press kit, or epk electronic press kit. A digital media kit, also known as a press kit, electronic press kit, or media kit, is an information packet about a business or product. Aug 22, 2018 a press kit, also known as a brand kit or media kit, is an information packet that includes documents and media assets that a company or business shares with the public to develop a brand, grow their audience, promote a specific product, or create buzz within an industry. Request a free publishing kit morris publishing we are open and committed to safely fullfilling book orders during the covid19. The ultimate book press release template free download. Sep 12, 2007 press releases can be an important component of a book publicity campaign. Imagine it as a resume for your company that aims to answer questions from media, investors, potential clients, and others. The authors photo may have to be replaced if it is no longer realistic. Press kit components should be housed within a table of contents and.
Pressbooks and related press materials date back to 1910s. But imagine bands launching a national press campaign and trying to book a crosscountry tour. Jan 21, 2017 a media kit is a basic document containing information about your latest book being released. This section is made up of sample interview questions and answers. Although press releases vary a bit, it contains these basic elements.
A good book press release is a great marketing tool which can help you get the word out about your new book to your potential readers at very little cost. Request a free publishing kit that includes everything you need to get started. Offering an online press room has become a standard part of nonprofit websites. Every author needs a press kitlearn why and how to make one that will increase. How to create a killer press or media kit fashion pr 101. If possible, try to show why that particular media outlet would be interested in the information. This page works best when its in your navigation, or you provide a link on the home page of your site. A press kit refers to the promotional materials that are distributed to the press to generate publicity for a person or business. What the book is about, why it is significant, and how it came to be written are all important components of a press release. Sample chapterwhy selfpublishing is entering a golden age. The first thing you need to do is to write an engaging press release. The easiest way to make your press kit available is to put all the documents into a pdf or a zip file and put a download link to the file on your book s press or media page. Your author bio is an important book press kit element because it is pretty much the only tool you have to make the case that you are the best person to write this book and to write it well.
Dec 26, 2019 for this reason, book press kits are really important to your book marketing efforts. This could be through creating intrigue, using the power of fear, or making a bold or unusual claim. Apr 20, 2018 a press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. And to make it even simpler, just go to our order page. How to create a professional author media kit writers edit. Make sure that you get their attention and interest with a media kit thats not only useful and informative, but also perfectly designed. Imagine it as a resume for your company that aims to answer questions. Whether youre drumming up business for your band or trying to win new clients for your company, adobe spark page lets you create an electronic press kit that will set you or your organization apart from the competition. How to book your band in the email age diy musician blog. Whether youre drumming up business for your band or trying to win new clients for your company, adobe spark page lets you create an electronic press kit that will set you or your organization apart from the. Your author media kit is important for your book marketing efforts. And to make it even simpler, just go to our order page, upload your book press release, and we will distribute it to all the toptier media outlets abc, cbs, nbc, fox and cw for you. A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers.
How to email a press release to journalists build book buzz. Why having a media kit could increase your press coverage. Each piece of promotional material will include a fullcolor image of your book cover, your book title, your name, information. Why a good press kit is essential and how to make one forbes. It can be a standalone item to be mailed out to media. Press kit materials writing for strategic communication. Sawyer has been interviewed over 350 times on radio, over. You can also include a download of your book, or a sample chapter. Think of it as a supercharged business card that explains. A selfpublishers companion media kit the book designer.
I write something catchy and have it prepared in my word file with the press release. The intriguecompulsion factor of your book press release headline needs to be balanced by some actual information. Youll find that all of them are concise, easily quotable, and straight to the point. The toptier media may only consist of five to ten outlets, but theyll be the most important. They vary somewhat in context, complexity, and appearance, but. A book press release is an important part of your book marketing effort, you know it, i know it, the guy next door knows it.
It should be targetspecific and include all of the relevant information that both readers and book buyers need. You can also make promotional kits to help you shop around unreleased music to labels, book shows, or to have something professional to send. In it is a collection of company information and articles put together to address questions from the media, investors, potential clients and others. If you only have a few samples, create a tiered press kit mailing. A press kit is a page or folder on your website that makes it incredibly easy for journalists to learn about your brand and access photos and videos to use in their content. The following comes from the publicity package for my book, half a man. I thought michael hyatt did a particularly good job and ive included a number of elements from his media kit on my own page, including a list of contents at the. An author press kit can be a single sheet that covers the basics about you as an author or. Author book electronic press kit empire publishing. How to create a professional press kit in 8 easy steps writers. A media kit, also called a press kit, is a package of key information about a. There are many templates for press releases online. A press kit is the official document representing your film, which would be sent to, well, the press or any institute interested in featuring or presenting your film.
Press kits or media kits are packages or website pages that contain promotional materials and resources for editors and reporters. Jan 07, 2016 consider your press release to be a onepage pitch of everything in your press kit. Here are some examples of good press releases for books. In many cases, public relations specialists write bios and put together press kits, while some people or. A robust media kit, news releases, banners and badges, a request form, and blog content are all pulled together in one place. Attract readers with a great book sales description. The deluxe book sample pack includes the paper sample pack and print setup guide, plus 23 copies of projects that are similar to the specs that youre considering. Use our free press kit template to appeal to media and standout among the. For instance, tim ferris of the 4hour workweek fame, has a full media kit with press release, book summary and sample interview questions. The main purpose of a media kit is to present yourself and your book as. Whether youre drumming up business for your band or trying to win new clients. An electronic press kit or epk is a digital solution for showcasing the services or products of a business or individual. Here is a link to the entire media kit in one jumbo zip file.
Feb 26, 2018 a press kit is a page or folder on your website that makes it incredibly easy for journalists to learn about your brand and access photos and videos to use in their content. Include your name, address, phone, and email address, and website. A press kit is an informative package of promotional material provided by a business thats aimed at sharing a. Free press kit templates by joe weller on aug 22, 2018. Media kit for indie authors alliance of independent authors. Jun 11, 2019 if you only have a few samples, create a tiered press kit mailing. Check out these ecommerce press kit examples and learn how to create a press kit that will actually get publicity for your business, even in the ecommerce space. Although a press kit delivers more information than a press release, the overall goal is similar. In the old days, you would have to print a physical copy, and some still do that today, but the majority or festivals would be fine with a digital press kit.
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